Blog marketing is the process of publishing or advertising your home business, a website, brand or service via the medium of blogs. Initially, business owners had a blog separate from websites, but today, both blogs and websites are easier to integrate and manage as well easier for visitors to access. Many business owners use blogging as platform, such as WordPress, for both site and blog. Besides, as blogging has grown in ease and popularity, many people have created businesses from blogging all on its own
A weblog (or) a blog, is a journal that is managed by a blogger and contains information that is immediately posted in blog website. Blogging is a very popular activity. The number of online users who is creating and maintaining blogs has increased greatly over the recent year. The number of readers who reads these blogs has also increased quickly, with some blogs encouraging thousands, even millions of daily dedicated readers.
The main Benefits of Blog marketing are
- Improved Customer Interaction: Comment features on blogs are ideal ways to get to know your customer need. An engaging business blog is a place to hear appreciation and complaints from customers, as well conduct informal focus groups, determining how customers needs might be fulfilled.
- Low Cost Marketing to start and run: Blogs are free platforms such as Blogger and Word press. Blogs are easily built into an existing website. Hosting sites can maintain blogs also all over the web for low or no cost. For Brand Awareness purposes it is recommended for web business to have their own blog domain as it looks professional.
- When one individual regularly maintains the blog, customers get to know that person, and feel they have built a relationship with them. It results in trustworthiness and long lasting relationship.
Do’s Of Blog Marketing
- Use Strong Headlines: Your headline is the most important thing that determines weather the content is worth reading or not. Number of Tools are available on the web that will help you generate strong, attention grabbing blog titles based on your topic.
- Post Often: The more frequently you post, the greater the results you will see. Updating your blog at least once a week with new content is a great target, but posting more often is even better. So When posting blog posts frequently, posting schedule should be consistent.
- Use Keywords Strategically: Stick to one or two specific keywords and link them strategically in entire your post. They should be natural in your writing and appear in your title, subheadings and first sentence.
- Stick with It: Blogging, like all other inbound marketing techniques, takes time. Don’t give up if you’re not seeing the results you want immediately. Your patience will be rewarded in the end.
- Use Graphics: Graphics are a great way to catch the reader’s attention and bring them down the page to keep reading. Make sure they are relevant to your post and add to what you’re saying. Images with faces in them receive an extra SEO boost, too.
- DO re-purpose your blogs for social media, white papers, newsletters and/or press releases. You’re creating all this great content, be sure to re-use it to get the most mileage out your content marketing efforts.
- DO cross-link to other posts and pages on your site. Refer back to other articles from your site and make sure to include easy-to-spot links. This encourages your readers to spend more time on your blog.
- DO read other people’s blogs. Part of becoming a better blogger is to see what others in your industry are writing about.
- DO use the trades to research hot topics in your industry. This will also help when converting your blog posts to press releases since your posts will be timely and relevant to your industry.
- DO use plain English. No one wants to read a report, so it’s okay to write like you talk. If it’s easier for you, record yourself speaking about your topic first, then transcribe it.
Don’ts of Blog Marketing
it is important to understand what you need to avoid while post. When planning your blogging strategy and outlining your posts, you have to follow Don’t
- Don’t optimize blog only for desktop readers. because most of the readers check blogs through a mobile device or smart phone. make sure your blog is optimized for not only desktop but also mobile viewers so that it is easy to reach everyone in your target audience.
- Don’t confuse while writing a post. because what you write and adds value for your audience, and is relevant to your brand. So keep your posts on topic and the point rather than completely different.
- Don’t post Irrelevant Topics. because readers stick with your blogs basis on the content to be truly informative. So keep in your mind while writing different content within your specific set of topics, is this discourage your audience or not.
- Don’t post negative information. if the content of post is negative then negative opinion will be created on blog by readers. Blogs are great way to convey your thoughts and opinions. if content of post is positive, increase your chance of a post getting shared by readers on different channels.
- Don’t design very low quality blog. If Blogs are outdated or unorganized, could be losing readers simply because they find the site difficult to navigate. Sometimes simple design is better than a complicated set up which is difficult for audience to find information.
- Don’t post inconsistently. This will fall you in danger. So you should maintain schedule for publishing new blog posts. when readers can expect your next post, they effectively engaged and knowing. This will keep you on track (plus it’s really good for SEO)
- Don’t get too personal. Keep your B2B blog professional. While it’s great to highlight extra-curricular work activities that promote your business’ non-profit efforts (such as walk-a-thons or charity sponsorship), skip the family photos or company retreat photos. Some things are best kept private.
- Don’t get political. Never post your personal (political)opinions and stick to the topics related to your client.Leave out your political views and avoid all other potentially incendiary topics.
- Don’t get too sales-y: remember, your blog is there to help your readers—not be an online commercial. It’s ok for your blog posts to have a light call to action in conversational English but skip the hardcore sales shtick.